Lori Sylvia is the CEO of Rally® and the founder of RallyRecruitmentMarketing.com, an online community of nearly 30,000 Recruiting and HR professionals focused on learning new strategies and skills in recruitment marketing and employer branding. Lori has been in Marketing and Communications for 25 years, starting out as a technology journalist and then becoming a marketer of new technologies at five start-ups. Before founding Rally, Lori was Chief Marketing Officer of SmashFly Technologies, where she and her team educated the market about modern Recruitment Marketing practices. With Rally, Lori is working across the industry to inspire more people to become recruitment marketers to lead the future of talent acquisition.