According to Dow, once they understood their employees’ needs at a more human level, they were able to not only recognize, but recognize with purpose. By successfully understanding how to connect the head and the heart of their employees around the world they became a leading figure in the corporate culture arena.
The culture at Dow, when described by their own employees, is a culture of openness, innovation, diversity, team spirit, and growth. By focusing on the feedback they heard from their employees, they made the appropriate changes to their recognition program companywide. Once their new program was implemented, they sustained its progress by continually appreciating great work, great employees, and recognizing when something great was achieved within their company.
Dow Final Case Sutdy 2 Min 2
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