Achieving Diversity Recruiting Goals Through Recruitment Marketing

Is diversity and inclusion a priority for your company? If so, diversity-focused recruitment marketing is a must. An important part of any diversity recruiting strategy, recruitment marketing helps employers communicate their employer value proposition in a way that resonates with women and underrepresented candidates. Despite the importance, many companies still struggle to pair employer branding, recruitment marketing, and community outreach in a way that supports diversity recruitment goals.

In this webinar, Romy Newman, the co-founder of Fairygodboss, will walk you through new research, tried and true strategies, and share examples on how to use recruitment marketing to support your diversity recruiting goals.

More specifically, you’ll learn:

1. Why recruitment marketing activities need to be tailored to meet diversity goals

2. How top companies use recruitment marketing to attract diverse candidates

3. How to pair recruitment marketing with employer branding, community outreach, and diversity recruitment

4. New research that shows what companies are doing to attract underrepresented talent -- and what’s working