How Abandoning the Annual Engagement Survey Helps Fuel Marketo’s Rapid Growth

Marketo is one of Silicon Valley’s fastest-growing companies, singlehandedly taking over the engagement marketing industry with more than 3,000 large enterprise clients on its roster. But with rapid change comes a unique set of challenges - and in 2014 the organization challenged itself to re-engineer its people strategy to increase employee engagement while continuing to grow swiftly.

Marketo abandoned its traditional employee engagement survey in favor of higher-frequency, data-driven approach that brought new insights to HR, executives and managers. By collecting data quarterly, the organization is now able to keep a finger on the pulse of its employees throughout the year. The data gives employees a voice and helps Marketo leadership to identify issues and respond, fostering higher engagement and higher retention. And by putting data into the hands of its managers, Marketo’s HR organization has empowered them to act quickly, tackling challenges before they become major issues. As a result, Marketo has created visibility and actionable insights into employee engagement, and enabled the organization to scale even faster. 

In this session, discover how to:

• Quickly implement an employee engagement strategy without significant HR team effort
• Systematically uncover and diagnose engagement strengths and issues across a large organization
• Increase the strategic role of HR by equipping executives and managers with real-time engagement data